Bill
McNally believes he has found a silver bullet for keeping the stink
out of your socks. Not
to mention your underwear, workout clothes, travel outfits, and hiking
and hunting gear.
McNally's company, Scranton-based Noble Biomaterials, embeds silver
in clothing worn by U.S. soldiers, elite athletes and weekend warriors
alike — thus capitalizing on the precious metal's increasing popularity
as a way to keep clothes smelling fresh, even after multiple wears without
a wash. Noble is among a handful of companies that produce silver-coated
textiles for use in the burgeoning market for high-tech performance
clothing. The
10-year-old, privately held company's sales have grown an average of 50
percent per year, and doubled in the last 18 months. Silver kills odor-causing
bacteria; it also redistributes body heat, keeping the wearer warm in
cold weather and cool in hot weather. "I think it's a great concept
for workout clothes and athletic gear, things you don't necessarily
wash every single time," said Marlene
Bourne, president of Bourne Research in Scottsdale, Ariz. Bourne studies
emerging technologies — and has worn a pullover threaded with Noble's
silver-coated fiber, called X-Static.
Noble has licensed X-Static to more
than 300 companies, including Adidas, Umbro, Puma, Polartec and other
apparel makers. England's national soccer
team wore X-Static jerseys at the World Cup, and track-and-field squads
from 60 countries clad themselves in it during the 2004 Athens Olympics.
Lululemon Athletica Inc., a Canadian sportswear company, incorporates
X-Static in
workout and running garments, "a lot of the sports you
would sweat in," said spokeswoman Sara Gardiner. "The feedback
we've received has been fantastic." While most of Noble's growth
has been concentrated in Europe and Asia, X-Static is gaining ground domestically. "The
U.S. is always slower to pick up on technology advancements in the apparel
market, but it's
really starting to catch up," said Joel Furey, who heads Noble's
consumer division. U.S. soldiers and Marines already wear X-Static socks
and T-shirts, which provide "olfactory camouflage" as well as
a first line of defense against shrapnel wounds, because any of the silver
fabric that becomes
embedded in the wound "actually starts treating the wound," according
to McNally, the company founder. "You spend enough time in the jungle
like I did, with clothes rotting off you and all sorts of skin infections,
and I knew there had to be a
better way," said McNally, 45, a Marine veteran. Though a pair
of X-Static socks contains only about one-hundredth of an ounce of silver,
Noble cajoles wearers to take the "Double Dog
Dare": Put one foot in an X-Static sock and the other in a regular
sock for a week straight without washing — and "smell the difference." Silver's
germ-killing properties have been known for thousands of years. In ancient
times, silver was used to purify water. More recently, silver
nitrate was dropped in newborns' eyes to ward off bacterial infections
from the mother, but has largely been replaced with antibiotics. As manufacturers
look to feed America's obsession with germ-fighting, they are adding the
metal to a wide array of consumer products. Samsung Electronics Ltd. has
launched a line of washing machines and refrigerators that use silver
to kill germs. Sharper Image Corp. offers
food-storage containers lined with tiny silver particles. Curad sells
silver bandages. And Motorola Inc.'s i870 phone includes an anti-bacterial
silver coating. "It is a growing field, there's no question about
it," said
Michael DiRienzo, executive director of The Silver Institute, a Washington-based
trade group. "You're talking microscopic amounts of silver being
used in this application, but over time, it could chew up a lot of silver
and that's what interests us." However, environmentalists have expressed
concerns that silver entering the environment could kill helpful bacteria
and aquatic organisms or even
harm humans. The Environmental Protection Agency said Wednesday that it
would require manufacturers to provide scientific evidence that their
use of very finely
divided silver, an application of so-called nanotechnology, won't harm
waterways or public health. McNally said his company's use of silver would
not be classified as nanotechnology by the EPA.
Adidas
ClimaCoolŪ Dynamic Pulse X-Static Short-Sleeve Shirt
Medalist
Men's Anti Odor X Static Thermo Gear Extreme Pant 6442
Forrester
Pro-Tech Mock with X-Static
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